Leadership
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Leading through Uncertainty with a Strategy
When I was a kid, I loved bouncing a tennis ball against a wall. I liked the sound it made, and the fact I couldn’t always tell where it was going to bounce back – but I always knew it would. The wall was a constant, and despite my energy levels or whatever else was going on, it was always there tempting me to do better next time. For me, business and communications strategies are like that wall, they are a constant idea, aspiration and a collegially determined plan that you can keep coming back to, regardless of the situation at hand. Over the last 18 months, one of the…
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The trophy was virtual, but the bubbles real!
Zadro have been named the MyBusiness Awards 2020 Media, Marketing and Advertising Business of the Year! Zadro AKA the Team of Legends won this award after a year that can only be described as ‘one to put down to experience’. We are beyond thrilled with this win! Thank you for putting on a great virtual awards evening MyBusiness! Kudos to the Zadro team, who have stuck together and strong throughout 2020 where our existence as a business was called into question in dramatic fashion (like us all), due to COVID-19. So yeehah us! We rock!
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A Fruitful Conversation with Lynne Schinella!
The amazing Lynne Schinella invited me to have a chat on her podcast Fruitful Conversations! And, it was fun. I’ve admired Lynne for many years. She is the author of BITE ME – and other do’s & don’ts of dealing with our differences. Which I recommend all the time. Her fruit personality profiling system has been used by Zadro Agency for a while, and we use the language of it almost every day. It is a powerful, fast-track way to bring shared ideas about each other, and therefore understanding and empathy into a team. And, of course as an Apple, I loved it! Lynne’s new book: PICK ME! Loving and…
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My Corona
The news that I was reading from my emails was like a corporate horror movie. Email after email were from clients, people I know well, whom I have worked with for years, politely but with quiet desperation pulling out of their contracts.
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Love of communications leads to entrepreneurial success
It was a pleasure to have my career (and it’s twists and turns) feature on the My Future website, which encourages others to think differently about their career paths. Read the full article here: https://myfuture.edu.au/case-studies/details?id=love-of-communications-leads-to-entrepreneurial-success#/
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The Business Owner Meet Up
It is well documented that meeting up with your peers is good for your (business) soul. You know what? It really, really is. I don’t know a business owner who has it all sorted – working the four-day week and not having issues associated with managing people. We are busy. I get it. But we must make time in our days, weeks and quarters to do what nurtures our (business) souls – that is to meet with our peers and chat – and in that time, be honest and lay it all bare. You’ve probably heard it a million times, but IT IS PART OF THE JOB and an important one at…
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Your path to success through the power of no.
When smart people who have success in their careers go out on their own, there is a period that follows that can only be described as turbulent. Not always negative turbulence but the swishy-swashy-throw-you-off-your-feet type of turbulence that messes with your head. You knew it would be different and challenging, but did you really expect doing the same profession employed through a different set of circumstances could be THAT different? Well it is. And everyone has an opinion about it. You’ll meet the “OMG! You’ve gone out on your own” people and “Awesome, I’ll capture you for myself” people. There will be the ones who say, “Partner with me for free…
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Felicity wins two global Businesswomen Awards
Around the globe, within a vast number of industries, women continue to establish themselves as being a significant part of the business world. From banking to media, powerful women are striving daily towards great success. Despite women contributing to over half of the global workforce, their contributions are often overlooked. Therefore, we are excited to announce that Zadro’s Managing Director, Felicity has been honoured with two prestigious awards in Corporate Vision Magazine’s Businesswomen Awards 2017. Felicity was awarded Communications Entrepreneur of the Year 2017 – New South Wales and Best Women-Run Communication & PR Agency 2017. The Corporate Vision Awards is dedicated to recognising outstanding achievement in innovation and performance in each…
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Singapore MICE Forum
SACEOS this year hosted the Singapore MICE Forum, to explore the challenge faced by the events industry in its ability to engage the audience from the conceptualisation to materialisation stages of events. The question posed to attendees – “Are we really engaging?” SACEOS operates to help those in the events business to develop and prosper, and to work closely with the government to meet the objective of making Singapore the best venue in Asia. Felicity was invited to facilitate a panel at this year’s Forum, to share insights from leading companies on what they see as important considerations when it comes to branding/positioning in Asia. On the panel was Wee…
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Singapore MICE Forum – Masterclass on Integrated Communication
As part of this year’s 2017 Singapore MICE Forum, Felicity was commissioned by SACEOS to write and deliver a one-day masterclass on integrated marketing communications for the travel, tourism and business events industry. Deliverables for the workshop included: What is IMC? What is the benefit? What are the latest trends in marketing? How to write an integrated communications plan? Measurement and evaluation The system and tools of IMC Ten Singapore-based events professionals attended the interactive workshop, covering how to get more value from marketing communications strategies. Key insights of the day centred on the way practitioners are the translators to the power of communications, asked to cut through more noise…